The Next Three Steps to Building a Website That Actually Works
So, you’ve figured out your why, and you’ve got a plan to get found online. Now what?
A strong website isn’t just about showing up—it’s about keeping visitors engaged, guiding them toward action, and making sure they actually do something when they land on your site.
That’s where these next three steps come in.
Step Three: Is Content Really King?
Yes. Yes, it is.
Content isn’t just filler—it’s the foundation of your online presence. It’s what educates, engages, and ultimately converts visitors into customers.
So, what’s your content strategy?
✅ Will you have a blog to support SEO and build authority in your industry?
✅ Do you need landing pages designed specifically for conversions?
✅ Are you prioritizing clear, concise messaging that speaks to your audience?
Think of your website like a Tootsie Roll Pop—how many clicks does it take for your visitor to find what they came for? If they have to dig too deep, they’ll lose interest and leave.
The Benefits of Intentional Content
✔ Stronger SEO & More Organic Traffic – Search engines love fresh, relevant content. A well-planned blog or content strategy helps your site rank higher.
✔ Clearer Messaging = More Conversions – People should instantly understand who you are, what you do, and how you can help them. Confusing content kills sales.
✔ Builds Trust & Authority – When your content provides value, visitors see you as an expert. This makes them more likely to buy, book, or subscribe.
✔ Keeps Visitors Engaged – The longer people stay on your site, the better. Great content keeps them exploring instead of bouncing to a competitor.
What Happens If You Skip This Step?
If your content is weak, generic, or all over the place, visitors won’t stick around. Worse, they won’t trust you.
A website without strong content is like a book with blank pages—no one’s going to keep reading.
Step Four: Focus on Features for Achieving Specific Goals
Now, let’s talk about functionality. This is where a lot of people get overwhelmed.
Your website doesn’t need every fancy feature under the sun. It just needs the right ones.
Ask yourself:
🔹 Do I need a contact form or chatbot to capture leads?
🛒 Am I selling products? If so, what e-commerce features do I need?
📅 Do I need integrations? Like booking systems, search functions, or online food ordering?
The Benefits of Choosing the Right Features
✔ Better User Experience – Visitors can easily find what they need, making them more likely to take action.
✔ Faster Website Load Times – Too many features slow your site down, frustrating users and hurting SEO.
✔ Higher Conversions – Features should serve a purpose—not just look cool. If they make it easier for users to contact you, buy something, or book a service, they’re worth having.
✔ Scalability – Choosing only the features you need makes your website easier to maintain and upgrade as your business grows.
What Happens If You Skip This Step?
Overloading your site with unnecessary features makes it slow, cluttered, and frustrating to use. On the flip side, if you don’t include the right tools, you miss out on leads, sales, and opportunities.
A website should feel effortless to navigate. If visitors have to work too hard to complete a simple action, they won’t stick around.
Step Five: Choosing the Right Website Creator
This is a big one.
I can’t tell you how many times I’ve seen businesses stuck with websites that are slow, clunky, and completely ineffective—all because they hired the wrong person or used the wrong platform.
Common Website Creator Mistakes
🚫 Overloaded with plugins – Too many plugins = a slow site that’s hard to manage.
🚫 Too much focus on flashy design – Looks cool, but does it actually work for your audience?
🚫 Built with unnecessary complexity – Fancy animations and excessive technology don’t always serve your goals.
🚫 No thought for mobile users – If your site doesn’t work smoothly on mobile, you’re losing visitors.
🚫 Just not enough actual information – This is the one that really makes me crazy, no real info about the business. No stories, no location, no hours, no contact info, seriously what are you trying to tell people?
Your audience is looking for clarity, not complexity.
The Benefits of Choosing the Right Website Creator
✔ A Faster, More Efficient Site – A well-built website loads quickly and functions smoothly across all devices.
✔ A Design That Matches Your Brand – Your website should feel like an extension of your business, not a generic template.
✔ Easy to Manage & Update – You shouldn’t have to call a developer for every tiny change. A great website creator builds with usability in mind.
✔ Higher Conversions & Better User Experience – When a site is built correctly, visitors don’t just browse—they take action.
What Happens If You Skip This Step?
If you pick the wrong website creator, you could end up with a slow, frustrating, and ineffective website that actually hurts your business.
Remember: Your website isn’t just for show—it’s a tool. If it’s not built to support your goals, it’s not doing its job.
The Bottom Line
A successful website isn’t just about looking good—it’s about functioning in a way that supports your business.
✔ Step Three: Content Matters – If your messaging isn’t clear and engaging, visitors will leave.
✔ Step Four: Features Should Serve a Purpose – Every function on your site should make life easier for your audience.
✔ Step Five: The Right Website Creator is Key – A well-built site loads faster, converts better, and is easier to manage.
When you get these steps right, your website stops being just a website—it becomes a powerful business tool that works for you 24/7.
So before you launch (or relaunch), ask yourself: Is my site actually built for success?
If not, let’s fix that. 🚀
